Korean shoppers often watch a short video, look the brand up on Naver, and read a blog review before they open a product page. An ad that sends them to a search with no results and a page with no reviews loses them on the way. So we plan the content and the store together, and measure whether people who saw the content went on to search for your brand.
A Korean shopper meets a brand in many places before buying: a short video, a Naver search, a blog review, a community thread, then a store page. We plan these together so each one sends people to the next.
Reach
Short-form video on Instagram, YouTube Shorts, and TikTok, made in Korean.
Search
Naver blog posts and search results that answer what shoppers type.
Proof
Reviews and community posts that a shopper checks before buying.
Purchase
Coupang and Naver store pages that turn a visit into a sale.
A shopper who hears about your brand and searches for it has to find something worth buying. So we build from the purchase page backwards, then spend on awareness.
Category searches like "granola" or "fresh dog food" cost ad spend every time. Searches for your brand name come from people who already want you. We track the share of sales that start with a brand search and plan for it to grow: around 10% in the first stage, 20% in the second, and 30% after a year. The higher it gets, the less your sales depend on ads.
The Korea Fair Trade Commission's guidelines on endorsements, revised effective June 1, 2026, say a paid post has to say it is paid. We plan creator posts with the disclosure in from the start.
What counts as paid
On every post
Who answers for it
Short-form video
Short vertical videos planned, filmed, and edited in Korean for Instagram, YouTube Shorts, and TikTok.
- →We start with the questions buyers ask about your product.
Blog content and search
Brand blog posts and reviews written for Naver search.
- →We start with the search terms Korean shoppers use in your category.
Creators and communities
Creator posts, disclosed by the rules, and answers in the online communities where your buyers already talk.
- →We start with the threads and creators that already cover your category.
Reviews and reputation
Monitoring what people say about your brand, and replying in Korean.
- →We start with what already shows up when someone searches your brand name.
Sources: InternetTrend 2025 search figures; Korea Fair Trade Commission, Guidelines on Endorsement and Testimonial Advertising (revised June 1, 2026). Read the full sources in our marketing guide.
Each square is one brand OSC has run in Korea.
Your product list with ingredients, a photo of the current label, your wholesale price range, and where you sell today make the first call faster. If you don't have all of that yet, that's fine. Send what you have.
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