OSC / Blog
Blog
Guides for consumer brands selling in Korea: import rules, Coupang and Naver, and marketing.
Korean E-commerce in 2026: Market Size, Platforms, and Rules
Korean e-commerce reached ₩272.0 trillion in 2025. See the platforms that matter, how Korean shoppers buy, and what a foreign brand needs to start.
Korean Importer or Distributor: How Foreign Brands Choose
Choosing a Korean importer: importer of record, distributor, or your own company; the registrations to check; and who keeps stock, labels, and listings.
Marketing in Korea: Strategies for Foreign Brands in 2026
Marketing in Korea for foreign brands: why Naver comes first, what to build before ads, the sponsorship disclosure rules, and the numbers to track.